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Advanced Marketing Techniques  Email Construction - Session 1
Formatting and Subject Lines

Formatted Emails

Let's take a look at the email when it is formatted to the 50 characters.
**************************************************
Vortex Marketing Group

Hi {First_Name},

My name is Your Name  and I would
like to introduce you to the  Vortex
Marketing Group.

For a limited time I am offering to
benefactor you (to the value of $389) into
this marketing system.

Yes you read that correctly. I am offering
you a position in my team (a$389 value)
at no cost whatsoever.

Only if you act now will you get
benefactored into this privileged position.

Go Now to http://www.vortexmarketinggroup.com/rp/
activate.asp?id=xxxx
and enjoy a wealth of resources and
training.


Your Name
Diamond Founder Member
http://www.yoursite.com

p.s. This offer could be removed at any
time so Act Now


**************************************************
**************************************************
Vortex Marketing Group
 
Hi {First_Name},
 
My name is Your Name  and I would
like to introduce you to the  Vortex
Marketing Group.
 
For a limited time I am offering to
benefactor you (to the value of $389) into
this marketing system.
 
Yes you read that correctly. I am offering
you a position in my team (a $389 value) at
no cost whatsoever.
 
Only if you act now will you get
benefactored into this privileged position.
 
Go Now to
http://www.vortexmarketinggroup.com/rp/
activate.asp?id=xxxx
and enjoy a wealth of resources and
training.
 
Your Name
Diamond Founder Member
http://www.yoursite.com
 
p.s. This offer could be removed at any
time so Act Now
**************************************************
As you can see the resultant email  looks  much more professional than the one  with line breaks after just one or two words.

One other thing to take note of is the typeface (font) and type size that you send your emails out with.

For any email being read on a monitor the arial font is the easiest to read by the majority of people. I would not recommend using a typeface smaller than 10 or larger than 12.

Having looked at the layout let's now look at some other preparations you need to make before starting to write your email
Home Formatting
Notepad White Space Line Length Formatted Preparation Subject Lines

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