| Advanced Marketing
Techniques Email Construction - Session 1 Formatting and Subject Lines |
|
Email
Formatting
As we explained in our original email marketing sessions, the prime object is to get people to open your email, read it, and then join the opportunity you are promoting. Before we start on the content we are going to discuss how your email should be formatted. The first thing that we need to discuss is how and where we are going to write our ads. (What text editor to use) On the next couple of pages I have examples of ads. The first one was written in MS Word using all the features I wanted to use to make certain words/phrases stand out (i.e. Bold, italic, and using color to make things stand out a bit). The second one was written using notepad as the text editor. (I want to be able to save my ads so that I can use them again so I am not using my mailer's text editor).First we have the formatted text I obtained using MS Word, (please scroll the page down to see all of the ad), and beside it is the resultant email after it was sent using Outlook Express. To the best of my knowledge the same, or a very similar result would be obtained using any other mailer. |
|
Vortex
Marketing Group Hi {First_Name},
For
a limited
time I am offering to benefactor you (to the value
of $389)
into
this marketing system. Yes
you read that correctly. I am offering you
a position in my team (a $389
value) at no cost whatsoever.
and
enjoy a
wealth
of resources and training.
|
Vortex Marketing Group Hi {First_Name}, My name is Your Name and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=xxxx and enjoy a wealth of resources and training. Your Name Diamond Founder Member http://www.yourwebsite.com p.s. This offer could be removed at any time so Act Now |
| As you can clearly see
there is
no formatting, (other
than the line breaks,) in the received email. So all that trouble taken
to format the email was a complete and utter waste
of time. When we are doing our marketing we do not want to waste any
time doing things that are not going to help with our advertising
campaign. Lets take a look at what happens when we use a simple text editor to compose the email. |
| Home | Formatting |
Notepad | White Space | Line Length | Formatted | Preparation | Subject Lines |
