| Advanced Marketing Techniques Email Construction - Session 1 Formatting and Subject Lines |
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Line Length Before we leave this section on formatting another point that you need to keep in mind is that some of the older browsers, that are still being used on the Internet, do not support the word wrap facility. To overcome this I suggest you use a maximum of 50 characters per line. The easiest way to accomplish this is to put a row of 50 dashes or stars(asterisks) on a new notepad page and save this as your email ad template. (Others may tell you 60 or even 65 characters is ok but you have to take into consideration the font face and size). If you type your text above the marker you have used, it will always move down the page with you. **************************************************Now let's look at what the recipient will see if they are using an older style browser to view our the original email without the 50 character formatting |
| Vortex Marketing Group Hi {First_Name}, My name is Derek Barrington and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=3204 and enjoy a wealth of resources and training. Derek Barrington Diamond Founder Member http://www.amazingvortex.com p.s. This offer could be removed at any time so Act Now |
************************************************** Vortex Marketing Group Hi {First_Name}, My name is Derek Barrington and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=3204 and enjoy a wealth of resources and training. Derek Barrington Diamond Founder Member http://www.amazingvortex.com p.s. This offer could be removed at any time so Act Now |
| As
it is clear to see, this looks very unprofessional, with line breaks
appearing where they were not intended. It looks like this email has
come from someone who doesn't know what they are doing, and the chances
of anybody signing up when they have seen this email is very remote.
This is a very silly mistake to make when it is so easy to overcome. |
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Notepad | White Space | Line Length | Formatted | Preparation | Subject Lines |
