| Advanced Marketing
Techniques Email Construction - Session 1 Formatting and Subject Lines |
|
Using Notepad
Below is the same ad, this time written in notepad, (so we have very little formatting facilities available to use), and beside it to the right the resultant email as it arrived in my email box. This time the main difference is the fact that the links are live in the resultant email where they are not in notepad. |
| Vortex
Marketing Group Hi {First_Name}, My name is Derek Barrington and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=xxxx and enjoy a wealth of resources and training. Your Name Diamond Founder Member http://www.yourwebsite.com p.s. This offer could be removed at any time so Act Now |
Vortex
Marketing Group Hi {First_Name}, My name is Derek Barrington and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=xxxx and enjoy a wealth of resources and training. Your Name Diamond Founder Member http://www.yourwebsite.com p.s. This offer could be removed at any time so Act Now |
So you prefer the ad with all the formatting, well if you follow through with these tutorials we will go on to discuss html email ads, including some of the pros and cons that are associated with them. Now we have found out that writing ads with a word processor in rich text format is a waste of time, as the formatting will not be shown in the recipients email browser. We need to use a simple text editor such as M/S Notepad as most formatting is not going to be seen by the recipient(s). Keep this point in mind whenever you are working on an email campaign. It that it does not matter what the email looks like in your text editor or what it looks like when you send it to yourself. The way it is viewed by the recipients is dependent on their email client and the way that it interprets what you have sent. There are other considerations when you are looking at the layout of the email |
| Home | Formatting |
Notepad | White Space | Line Length | Formatted | Preparation | Subject Lines |
