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Advanced Marketing Techniques Email Construction - Session 1
Formatting and Subject Lines

Preparation

There are some things you need to do before you start composing your emails.

  • You need to get yourself into the correct frame of mind. This is very important if you want to write a successful email campaign. If your mind is not 100% on the product/service you are trying to sell then you will not be giving your best efforts and you will possibly be wasting a lot of time.
  • Learning to write an email is similar to learning to play a musical instrument.
  • Practice is as important as the knowledge you have. Nobody learns to do things immediately, the learning process takes time. Think of how long you were at school to help you to get the knowledge you have today.

Learning to write a good email is very unlikely to happen  overnight. You need to practice writing emails. You can always send them to yourself and see if they stand out when they come into your inbox. You have to take an objective view of all the emails in your inbox and then decide if the subject line is strong enough to get you to open that email
  • Ideally you need a website with your own domain name. One that you have complete control over. The reason for this will become apparent when we get into the body of the email.
  • A text editor - the type of which will be dependent on the type of emails you want to write. (for now notepad will be fine)

Form an outline of your email by asking the following  questions
  • What do you want to accomplish with your email?
  • Who are you?
  • What do you want?
  • Why should I care?
  • Whats in it for me?
  • What do I do now?

The questions are designed to give you an outline of what your email needs to include. So let's try to fill this information out in a logical manner so we can use it to help us in composing our email.

Let's look at each question  in  turn  and write down the information that could be applicable to Vortex Marketing Group. (You could of course adapt this to any opportunity that you are promoting).
  • What do we want to accomplish
    1. To get the reader to sign up for a free account at VMG.
    2. Motivate the reader to go through the 4 steps straight away.  
  • Now an easier Question. Who are you?
    • Your Name (put your name here).
  • What do you want? Well in this instance I want to ask question(s)
    • Would you like some free resources?
    • Would you like to be trained to use the resources?
    • Would you like your  own techmall?
  • Why should I care?
    • Because other programs don't give you the help you need.
    • There could be some people seeing your link  and  buying from you.
  • What's in it for me?
    • Bigger downline.
    • More sales.
    • More commissions.
  • What do I do now?
    • Click on the link and sign up NOW!


As you can see there is more to this than just writing a few words and hoping for the best. There is quite a bit of preparatory work to do before you even think of starting to compose your email. Doing this work before you start to write the email itself will help to keep you focused on the point, and help to stop you deviating from what you want your email to achieve.

Having said all this  it is time to start on the email with probably the most important item of your email and that is the Subject Line.
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