| Advanced Marketing
Techniques Email Construction - Session 1 Formatting and Subject Lines |
Having said that we do need to use some formatting when writing emails. In both the examples above did you notice all the white space (space with no text). This is very important and although it may not apply quite so much to a short email, I can guarantee people will not read through a page of close written text, especially when they are reading it on a monitor. Lets look at an example
| Vortex Marketing Group Hi {First_Name}, My name is Your Name and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=xxxx and enjoy a wealth of resources and training. Your Name Diamond Founder Member http://www.yoursite.com p.s. This offer could be removed at any time so Act Now |
Vortex Marketing Group Hi {First_Name}, My name is Your Name and I would like to introduce you to the Vortex Marketing Group. For a limited time I am offering to benefactor you (to the value of $389) into this marketing system. Yes you read that correctly. I am offering you a position in my team (a $389 value) at no cost whatsoever. Only if you act now will you get benefactored into this privileged position. Go Now to http://www.vortexmarketinggroup.com/rp/activate.asp?id=xxxx and enjoy a wealth of resources and training. Your Name Diamond Founder Member http://www.yoursite.com p.s. This offer could be removed at any time so Act Now |
So which one is not only easier to read but also more pleasing on the eyes? To me the one on the right wins hands down, and this is on a very short email. Imagine the effect if this was a couple of pages long and also with longer paragraphs. We don't want to put people off of reading our emails just because of the layout. A final consideration is the number of characters on each line |
| Home | Formatting |
Notepad | White Space | Line Length | Formatted | Preparation | Subject Lines |
